Just When You Think You’ve Seen It All. . .
22 January 2010An acquaintance of mine in the medical industry sent an email out earlier this week, to all of us who are members of his medical professional networking site. I took one look at the headline: “Meteorite Crashes Into Doctor’s Office” and hit the “Delete” key without viewing the video or reading the attached story. I was sure that it was a metaphor for some great product or service that some vendor was promoting; perhaps it was an advertisement that read “Now that we’ve got your attention . . . let us tell you about our great product…”. Creative, but no thanks!
Had I not been so jaded, I would have seen that the email was not a gimmick, and, in fact, an actual meteorite did crash right into an exam room at a family medicine practice in northern Virginia. Fortunately, the exam room was empty (thanks to a recent cancellation) and physicians and staff in adjacent rooms were unharmed by the grapefruit-sized space object. But what an amazing story! And to think I almost missed it! Fortunately HealthLeaders and others are running the story today, but I could have been one of the first to know, instead of one of the last, if I hadn’t assumed I already had seen it all and had it figured out. And I bet I’m not the only one who thought that when the email came around… which goes to show, you just never know. Even if you’ve been around for many years, expect the unexpected!
-Andrea
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